The website was a decoy

Last week, I poured my heart, soul, and borderline OCD into a monumental project.

A WordPress website! So, I am quite mad at myself.

Somewhere between picking the perfect font and adjusting margins by 0.2 pixels, I knew I wasn’t building a website. I was building a decoy.

That’s how my sneaky, sinister brain works. It gave me a perfect excuse to avoid what you call “the real work.” Such as that awkward, soul-sucking exercise of dialing strangers and pretending you’re excited to interrupt their day—cold calling.

I am sure that’s a trap every founder has fallen into. But I just might have the solution. As they say, the best plans are the simplest. So, I’ve gone retro. Every time I start a task that’s going to consume more than 20 minutes, I write why I’m the one who needs to do this.

Will it work? Who knows. I’m still me, after all. Easily distracted by anything shiny or complicated. But at least now, when arguing with a Wordpress plugin that thinks it’s smarter than me…

I might actually give up and move on.